Ruffle Movement

hm conscious exclusive 2017 on notjaya.com

hm conscious exclusive 2017 on notjaya.com

H&M Conscious Exclusive dress, Rebecca Minkoff bag, Melissa sandals

hm conscious exclusive 2017 on notjaya.com

augustus bistro auckland on notjaya.com
augustus bistro auckland on notjaya.com

Escargot at Augustus Bistro

hm conscious exclusive 2017 on notjaya.com

augustus bistro auckland on notjaya.com

augustus bistro auckland on notjaya.com

hm conscious exclusive 2017 on notjaya.com

hm conscious exclusive 2017 on notjaya.com
hm conscious exclusive 2017 on notjaya.com

H&M Conscious Exclusive dress, Marc Jacobs bag

douglas and bec on notjaya.comDouglas & Bec

hm conscious exclusive 2017 on notjaya.comH&M Conscious Exclusive earrings

bougainville auckland on notjaya.com

hm trends 2017 on notjaya.com
hm trends 2017 on notjaya.com

hm trends 2017 on notjaya.comH&M top & skirt, Charles & Keith bag, Aldo boots

bougainville flower on notjaya.com

Rekindling an almost forgotten love affair with ruffles when these pretty dresses from the latest H&M Conscious Exclusive collection came to life. I’ve always had a thing for soft flowy styles but have eschewed them for awhile now for straight clean not-too-girly lines and have missed how beautiful they feel when worn. Romantic, feminine, flirty, powerful. There’s a certain air and lightness evoked by these eco-conscious creations that instantly transports one into one’s little own world of fairytale. The best kind of feeling.

Created in collaboration with H&M. Photos of me by Alessi.