Rekindling an almost forgotten love affair with ruffles when these pretty dresses from the latest H&M Conscious Exclusive collection came to life. I’ve always had a thing for soft flowy styles but have eschewed them for awhile now for straight clean not-too-girly lines and have missed how beautiful they feel when worn. Romantic, feminine, flirty, powerful. There’s a certain air and lightness evoked by these eco-conscious creations that instantly transports one into one’s little own world of fairytale. The best kind of feeling.